/// SOFT · KIND · GENTLE
No pressure. No punishment. Just soft systems that invite, never demand.
Narratives about healing, helping, and the small beauties of everyday life.
Golden light, soft textures, and the feeling of a lazy afternoon.
We are makers of soft things. Loy was founded to build games that don't demand, only offer. No timers, no fail states, no stress — just gentle spaces where you can breathe. Our worlds are small, warm, and full of kindness.
Based in a sunlit studio in coastal Maine, our tiny team of three builds quiet, healing experiences. Our current projects include a game about tending a garden, a narrative about a kind baker, and a gentle exploration of a seaside village.
Be soft. Be kind. Be here.
A quiet game about tending plants. Playable on itch.
Acoustic lullabies and piano. Stream on Bandcamp.
A small zine about gentle game design. Free PDF.